斬新な発想から生まれるユニークかつ機能的なデザインは、彼の繊細で的確なビジネスセンスとロスのダウンタウンで養ったアーティスト感・スノー・スケートに対する強い情熱が融合したもので、よりストリートを意識した革新的かつハイクオリティーなアウターウェアーは、今では全米でトップ3に入るほどコアなユーザーからの支持を得ている。そして18年目を迎え6-we call this process RECLAIM or making old things new again。今までの考えやモノ作りをふまえて今期のテーマを「再生」とし、新しく生み出すプロダクトやクリエイティブなアイデアは、予想より大きな驚きと着る事の楽しさをユーザーに与える


Since Michael Akira West first stepped on a skateboard in the early eighties, he always had ideas. Mike was engulfed in the progressive street skateboard- ing scene in Hermosa and Venice Beach until 1985, when a friend introduced him to snowboarding. The concept of actually skating on the snow was some thing entirely new. Throughout the following years, Mike worked and rode at a local mountain in Big Bear; using punk, rap, jazz music and his collection of sneakers and vintage clothing as forms of inspiration. In addition to finishing school at the University of Southern California, Mike realized that if he was going to do something on his own, it should begin when he had nothing to lose. And that’s exactly how things got started.

On November 13, 1992, the 686 technical apparel company was formed. The 686 name comes from a crucial date in the life of Mike’s grand mother (June 6th, 1986) and adds up to the age of when he started the company (6+8+6). Since the begin- ning, 686 has been about providing innovative, fashionable outerwear and technical apparel inspired from the same Los Angeles street culture and mountain lifestyle it was founded upon.